Have you launched your site and started an SEO campaign? However, even after applying good SEO strategies, you have not found the desired result. The problem is present in your website design. So, it is important to focus on the website design elements to make the platform SEO-friendly. You can hire qualified professionals to develop the best web design in Los Angeles.

Factors that are important for your SEO-friendly website

Well-trained designers always consider these factors when they create your site.

Codes

During coding, designers have only a few options. Most of the designers prefer using CSS and HTML. Although Flash websites look attractive, they cannot be optimized easily. Thus, these websites are difficult to rank well in the organic search results. 

Readability

Many web designers give importance to non-text website elements. But, it is also essential to pay attention to the font size and style to make the content easily readable to visitors. Besides, the best web design company in California knows the significance of leaving adequate space for the web copy. You need this space to publish SEO-friendly, informative content to achieve a better rank. 

Mobile-friendliness

Several online users browse Google using their smartphones and tabs. Thus, your website should be accessible to every mobile and desktop user. It will provide visitors with an improved user experience. It will also increase the chance of ranking higher because mobile-friendliness is one of the ranking factors.

Reliable and highly qualified web designers create a responsive design for any website. You can avoid the risk of duplicate content if you have no separate mobile website. 

File names and sizes

You should choose descriptive file names that enable search engines to identify your images. Besides, although the quality of photos is visually attractive, your professional web designers must compress the file sizes. Larger files will affect the page load times, and your visitors will have a bad experience. Thus, your website designers need to be careful while choosing file sizes. 

Alt tags

Alt tags help you optimize your images. Descriptions provided for alt tags enable search engines to recognize the images. Users will also be able to read them by hovering the mouse over the image.

Alt tags are also needed for visually impaired audiences on your site.

Navigation

The best website design makes it easy for visitors to navigate the interface without getting confused. Better navigation ensures a higher chance of conversion from a visitor to a lead or customer. So, if you have hired professionals for website design services, they will create an easily navigable interface.

URL structure

Every page of your site should have a relevant and descriptive URL. Your URL should be related to your page content. Instead of using underscores, you should choose hyphens to divide the words. Your URL should be pertinent to the information on your website. It is also better to include keywords in the URL structure.

URLs with appropriate words allow Google to understand the page content. Your website visitors will also be able to remember them.